1 in 6 couples struggle to conceive, yet this is still not widely discussed in broader culture. Pregnancy tests are in a category that over-indexes on feelings of anticipation, joy and relief, but aren't reflective of the journeys to parenthood aren’t linear or easy. This was an opportunity to recognize and support a community that can feel alone by sharing an authentic look into the life of someone struggling to conceive, and the moments she feels the need to smile through. In addition to video, a website was created with information and support resources through a national fertility organization.