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Ontario Power Generation

In a job-seekers market, Ontario Power Generation needed to showcase what made a career in energy generation different. From the board rooms to the generating stations, every role at OPG has the opportunity to make an impact on the lives of Ontarians and the future of energy production worldwide - our job was to bring this to the forefront. Through elevated job titles and striking, "electrified" portraits, we pushed back on the expectations of what a career at OPG could be. And with two campaign flights during the spring and summer of 2023, our clients received a record number of applicants.