To show thanks to the World Vision social community we created a visual representation of the impact their support makes. Using follower's tags, we created images that aligned with World Vision's areas of focus. By doing this we not only said 'thank you' in a surprising way, but further strengthened the connection between World Vision and their social community.
ADCC Silver, Interactive Advertising, Social Media ADCC Merit, Interactive Misc., Non-profit & Public Services ADCC Merit, Media Innovation, Media Innovation Campaign